M&C Saatchi yesterday released The Modern (Aussie) Man White Paper - an unprecedented qualitative study of Australian men to coincide with International Men's Day.
The study is the result of eight months of one-to-one interviews with 140 men. Seventy of who are an assortment of high profile leaders from media and marketing*, business, military, academia, sport and philanthropy. The other 70 were drawn from everyday men from all over Australia.
Click to download an oveview of the Modern (Aussie) Man White Paper - The Modern Aussie Man White Paper Overview.pdf