In November 2007, Greg Andresen was contracted by Men’s Health SA (MHSA – at that time the South Australian Men’s Health Alliance – SAMHA) to conduct a one-day-a-week Media Watch role on behalf of SAMHA and its collaborative partners, the Men’s Health Information & Resource Centre at the University of Western Sydney (MHIRC) and the Australasian Men’s Health Forum (AMHF). In July 2010, a fourth collaborative partner came on board to support the project – The Men’s Advisory Network (MAN) from Western Australia.
The Media Watch role involved the critique, analysis and, when appropriate, challenging of mass media statements and commentary and other forms of institutional, academic and government literature and media that:
- depicted men or boys or masculinity in an unfair, negative or disparaging way
- were misleading, inaccurate, or prejudicial towards men and boys
- detracted from a general positive affirmation of men, boys, and masculinity
- undermined the endeavour to approach men and boy’s health and issues in an intelligent, respectful, positive, equitable and constructive way.